"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has"
To (1) encourage the reuse of existing goods, thereby cutting down on the demand for new products (and the energy and resources necessary to make them), and (2) decrease the need for landfill space.
Planet earth contains roughly 7.3 billion people. The population is growing by an estimated 1.2 % per year (data.worldbank.org). Each year, consumers create demands for new items. These demands require natural resources and energy to manufacture.